https://wccftech.com/intel-arc-gpus-get-nomenclature-alchemist-axxx-battlemage-bxxx-and-celestial-cxxx/

Intel appears to be in the final throes of launching its first generation Arc graphics and the nomenclature has leaked out in due order. Intel created a usage guide for add in board members and it inclued details that we had not seen before (@momomo_us via videocardz), including the fact that the generations will be referred to as Intel Arc aXXX, bXXX, cXXX and dXXX respectively. Interestingly, Arc is also not capitalized.

Not going to lie, I am a bit dissappointed to see Arc will not be capitalized. Imagine NVIDIA being spelled as Nvidia, just not the same effect. Hopefully the box art will more than make up for it as we have already seen glimpses of marketing lore with alchmeist that looks absolutely awesome.