https://techcrunch.com/2021/09/28/australia-latest-to-eye-laws-to-curb-googles-adtech-dominance/

Australia’s competition watchdog is the latest to push for legal powers to curb Google’s dominance in the adtech sector.

It has made the call as it published its final report on an inquiry examining competition concerns in the digital advertising sector. In the report, the Australian Competition and Consumer Commission (ACCC) concludes that new regulatory solutions are needed to address Google’s dominance and competition to the adtech sector — “for the benefit of businesses and consumers”.