https://techcrunch.com/2017/09/12/ahead-of-iphone-x-day-samsung-teases-2018-foldable-phone-launch-plan/

Apple is preparing to draw scores of eyes to Cupertino later today as it unboxes a clutch of new iPhones, including a new premium handset, called the iPhone X, slated to have a near bezel-less OLED display, a 3D face unlock feature and a $1,000+ price-tag, while bringing various new camera and feature tweaks — many of which have leaked in recent weeks.

Even so, the new iPhones are set to look like, well, iPhones — aka slabs of expensively shiny glass.