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‘We’re going after creatives that greenwash fossil fuels’: the group targeting ad agencies

‘We’re going after creatives that greenwash fossil fuels’: the group targeting ad agencies

3 years ago
Anonymous $WHrWmjSJBZ

https://www.theguardian.com/environment/2021/sep/11/greenwash-fossil-fuels-ad-agencies

Jamie Henn, the founder of Fossil Fuel Free Media, on how advertising agencies help legitimise the fossil fuel industry

Jamie Henn, a co-founder of the climate group 350.org, had for a long time noticed a gap in climate advocacy that many had overlooked: while the fossil fuel industry pours money into ad campaigns, much of the climate movement simply doesn’t have the resources to do that work.