https://techcrunch.com/2021/09/09/facebooks-first-smart-glasses-make-the-case-for-face-worn-wearables/

Facebook’s first pair of smart glasses doesn’t feel like much of a Facebook product.

You won’t find the Facebook logo emblazoned on them or even its name in small print by the serial code. They aren’t Facebook Stories or Ray-Ban’s Facebook Stories or even Ray-Ban Stories in collaboration with Facebook. Unlike other Facebook-designed hardware like the Quest 2 or Portal, the Ray-Ban Stories feel more self-aware and restrained as though the company knew exactly what use cases they needed to hit, and stopped themselves from trying to do much more than that.