https://techcrunch.com/2021/09/09/affinity-a-relationship-intelligence-company-raises-80m-to-help-close-deals/ > Relationships ultimately close deals, but long-term relationships come with a lot of baggage, i.e. email interactions, documents and meetings. > Affinity wants to take what Ray Zhou, co-founder and CEO, refers to as “data exhaust,” all of those daily interactions and communications, and apply machine learning analysis and provide insights on who in the organization has the best chance of getting that initial meeting and closing the deal.