https://www.reuters.com/article/us-apple-iphone/apple-set-to-unveil-anniversary-iphone-in-major-product-launch-idUSKCN1BN0LV

A decade after then-CEO Steve Jobs unveiled the first iPhone, Apple Inc on Tuesday is set to introduce a completely redesigned top-of-the-line iPhone along with two other new phones, as well as a big upgrade to the Apple Watch and a higher-definition Apple TV.