https://wccftech.com/nvidia-geforce-discrete-graphics-cards-outpaced-amd-radeon-in-market-share-q2-2021/ > NVIDIA's GeForce family has once again dominated and retained its discrete graphics card market share compared to AMD's Radeon lineup. We recently covered the market share state for the GPU market and also reported on the AIB figures yesterday and in all reports, NVIDIA has outpaced the red team. > In their report, JPR (Jon Peddie Research) states that the AIBs (Add-in-boards), worth $11.8 Billion, were shipped in Q2 2021. This marked an increase of 179% year over year & was primarily due to increased prices for consumer graphics cards because graphics cards were in huge demand and despite the market slowing down in terms of growth, the average retail prices were much higher, leading to a higher price share. So despite fewer units being shipped, everyone was able to profit from the GPU market share leading to a higher AIB market value.