https://wccftech.com/intel-12th-gen-alder-lake-s-preliminary-prices-leak-out-flagship-core-i9-12900k-starts-at-540-euros-core-i7-12700k-for-394-euros-core-i5-12600k-for-287-euros/

Intel's 12th Gen Alder Lake-S Desktop CPUs preliminary prices for Core i9-12900K, Core i7-12700K, & Core i5-12600K have leaked out by various European retailers. The retail listings were spotted by Momomo_US (via Overclocking.com) and are around as much where you'd expect.

Before I start, the prices you are seeing here are not official prices but rather preliminary listings that retailers put up prior to launch. These prices are inflated compared to the official MSRPs but show that Intel has directed its retail partners to start preparing for an upcoming CPU launch. The official MSRPs will obviously be much lower but we can compare these preliminary prices with the current 10th & 11th Gen chips and see how they were priced in early listings compared to Intel's 12th Gen family.