Tim Cook Believes That Apple Products Are Not Priced for the Rich, but Instead ‘Change the World’

Tim Cook Believes That Apple Products Are Not Priced for the Rich, but Instead ‘Change the World’

7 years ago
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http://wccftech.com/tim-cook-apple-products-change-the-world/

Apple has always been fired with barrages of criticism, with people believing that the company charges exorbitant prices for its products. With the rumored price of the iPhone X starting from $900, that criticism is sure to break through another ceiling. However, Tim Cook is not phased by such remarks because, in the latest interview, the CEO of Apple believes that the price of the company’s products radiate the value they bring to customers. In short, he says that its products change the world and are not for the rich.

Tim Cook sat down for an interview with executive editor Adam Lashinsky and said that Apple changes the world through the products it creates.