https://www.cnbc.com/2017/09/11/ceo-tim-cook-not-all-apple-products-are-for-the-rich.html >Apple may be releasing a potentially $1,000 iPhone Tuesday, but CEO Tim Cook maintains not all of the company's products are for the rich. >"If you look across our product lines, you can buy an iPad today for under $300. You can buy an iPhone, depending upon which one you select, for in that same kind of ballpark," Cook told Fortune magazine. "And so these are not for the rich. We obviously wouldn't have over a billion products that are in our active installed base if we were making them for the rich."