US turns to social media influencers to boost vaccine rates
https://apnews.com/a2992b2881fcef68e1144efa7b869844
DENVER (AP) — As a police sergeant in a rural town, Carlos Cornejo isn’t the prototypical social media influencer. But his Spanish-language Facebook page with 650,000 followers was exactly what Colorado leaders were looking for as they recruited residents to try to persuade the most vaccine-hesitant.
Cornejo, 32, is one of dozens of influencers, ranging from busy moms and fashion bloggers to African refugee advocates and religious leaders, getting paid by the state to post vaccine information on a local level in hopes of stunting a troubling summer surge of COVID-19.
US turns to social media influencers to boost vaccine rates
Aug 10, 2021, 4:22am UTC
https://apnews.com/a2992b2881fcef68e1144efa7b869844
> DENVER (AP) — As a police sergeant in a rural town, Carlos Cornejo isn’t the prototypical social media influencer. But his Spanish-language Facebook page with 650,000 followers was exactly what Colorado leaders were looking for as they recruited residents to try to persuade the most vaccine-hesitant.
> Cornejo, 32, is one of dozens of influencers, ranging from busy moms and fashion bloggers to African refugee advocates and religious leaders, getting paid by the state to post vaccine information on a local level in hopes of stunting a troubling summer surge of COVID-19.