https://wccftech.com/nvidia-ada-lovelace-gpus-geforce-rtx-40-series-to-bring-same-generational-jump-as-maxwell-to-pascal/

NVIDIA GeForce RTX 40 Series graphics cards featuring the Ada Lovelace GPU architecture are expected to deliver the same generational performance jump that we saw moving from the 9-series Maxwell GPUs to 10-series Pascal GPUs. The rumor comes from Ulysses, who has been talking about NVIDIA's next-gen parts for a while now.

The NVIDIA GeForce GTX 10 series graphics cards based on the Pascal GPU architecture were a huge performance jump compared to its Maxwell-based GeForce 9 series precessors. The 16nm chips delivered a major improvement to performance, efficiency, and overall value, also marking one of the biggest leaps in 'Ti' graphics performance. The GeForce GTX 1080 Ti is still regarded as the best 'Ti' graphics card ever made, a performance jump that NVIDIA has been unable to match with its Turing and Ampere flagships.