https://www.entrepreneur.com/article/378411

The competition has never been so fierce. In many vertical markets and regions, many of the old barriers no longer exist. Thanks to crowdfunding , investors, connected networks and global logistics, today it is easier than ever for a startup to become a main competitor in the market overnight. This means that you may be facing a wave of new competitors, coming to market with new features, targeting your company's customer base, and threatening the stability of other brands.

However, it is not just about new competitors. You cannot allow your competition to advance or gain any advantage in the battle for a piece of the market and customer money. Technology is one of the best tools. It allows the competition to advance, but it also allows you to be able to achieve a strong position and to be able to place yourself in front of them.