https://techcrunch.com/2021/07/23/extra-crunch-roundup-finding-gtm-chinas-edtech-clampdown-and-how-to-define-growth/ > Early-stage startups tend to claim that their go-to-market strategy is fully operational. In reality, GTM is a stark numbers game, and even with a solid plan in place, it can be easily foiled by common problems like turf battles and poor communication. > Finding GTM fit is a milestone for any startup that includes everything from expanding the engineering team to launching your first media buy. But how do you know when you’ve reached that magic moment?