https://techcrunch.com/2021/07/27/heres-nothings-99-ear-1-buds/

It’s been just over five months since Carl Pei first told the world about Nothing. Perhaps it’s just the way time moves these days or maybe it’s the fact that the company has trickled out information in the intervening months. Whatever the case, it feels like we’ve been waiting on today’s full Ear (1) reveal forever.

It’s been a pretty savvy strategy for a brand-new consumer hardware startup, building on the built-in buzz/anticipation from Pei’s connection to OnePlus. We’ve covered a number (but certainly not all) of the announcements between February and now and gotten most of the jokes about its name out of our system.