https://www.entrepreneur.com/article/377523

With a total of $28 million for the only available seat, and 11 minutes outside planet earth, Blue Origin’s trip with Jeff Bezos onboard will cost $2.54 million per minute. The highly-anticipated mission will take place on July 20, with Amazon Inc (NASDAQ:AMZN)’s founder, his brother Mark, and aerospace pioneer Wally Funk onboard.

An auction was launched to determine who would accompany Bezos and his brother Mark. As revealed by Blue Origin ––also founded by Bezos in 2000–– up to 7,600 people from 159 countries around the world participated in a bid that closed at almost $28 million.