https://www.reuters.com/article/us-space-exploration-blueorigin/jeff-bezos-worlds-richest-man-carries-out-inaugural-space-voyage-idUSKBN2EQ0EP

VAN HORN, Texas (Reuters) -Jeff Bezos, the world's richest man, and three crewmates soared high above the Texas desert aboard his space venture Blue Origin's New Shepard https://graphics.reuters.com/SPACE-EXPLORATION/BLUEORIGIN/jbyprzzympe/blue-origin.jpg launch vehicle on Tuesday and returned safely to Earth, a historic suborbital flight that helps to inaugurate a new era of private commercial space tourism.