https://www.vice.com/en_us/article/g5gmx9/watch-jeff-bezos-launch-himself-to-the-edge-of-space

Jeff Bezos, one of the richest people on Earth and founder of Amazon, is about to lift off in a rocket built by his company Blue Origin. Nothing will probably go wrong, but there's a small chance something might. He's not nervous.

He actually was beat to the punch by fellow billionaire Richard Branson, who flew in his own company's spaceplane last week. I should mention they're not actually going to space, really, but like technically-space? Bezos is going on an 11 minute flight from launch to landing that will take him above the Kármán Line 100 kilometers above sea level, which is most widely accepted as being the boundary to space. Branson's spaceplane flew even lower, though he maintained it was also still space. They actually fought a bit over this point but seem to have made up :)