https://www.vox.com/recode/22570789/richard-branson-elon-musk-jeff-bezos-spacex-blue-origin-virgin-galactic

The Virgin Group founder is taking another step toward making space tourism a reality.

British businessman and billionaire Richard Branson has tried a lot of things in his life, from crossing the Atlantic by powerboat in record time to attempting to travel the world via hot air balloon (before crash landing). But his upcoming feat might be his most notable yet: traveling to space — and possibly beating fellow billionaire and space startup founder Jeff Bezos in the process.