https://techcrunch.com/2021/07/13/impact-raises-150m-at-a-1-5b-valuation-as-affiliate-and-other-marketing-partnerships-come-into-their-own/

Affiliate marketing may have started as a kind of side hustle for bloggers and others that were making the majority of their revenues through advertising or other channels, but with the rise of influencers and the huge profusion of spon-con on social media, the idea of leveraging a person’s own presence to make some money and give a huge sales boost to a product, brand or service has taken on a life of its own. And to underscore that, today a company that’s built a marketplace to help connect people and companies in that larger set of relationships is announcing a big round of funding.

Impact — which has built a partnership management platform that lets brands engage people for influencer and affiliate marketing or wider business development; lets publishers also connect with brands and influencers; and provides the infrastructure both to track that content and collect revenues around it — has closed $150 million in funding on a $1.5 billion valuation.