https://techcrunch.com/2021/07/16/vyrill-winner-of-the-tc-early-stage-pitch-off-helps-brands-discover-and-leverage-user-generated-video-reviews/

Vyrill helps brands discover and leverage video reviews created by authentic customers and users. The company presented its product at TechCrunch Early Stage: Marketing and Fundraising, where it beat out nine other companies, winning the pitch-off. The judges were impressed with Vyrill’s novel approach and innovative technology around discovering and filtering relevant videos.

This is a struggle for companies of every size. User-generated content is highly sought after as its authenticity is often apparent and therefore powerful. But the challenge is finding the ideal video quickly and efficiently. Right now, that usually involves searching for a video based on its title and then screening the entire video — a process that’s haphazard and labor-intensive.