https://techcrunch.com/2021/07/07/citi-ventures-head-honcho-arvind-purushotham-is-coming-to-tc-early-stage/

Corporate venture capital used to get a bad rap. The money flowed from corporations into startups when times were good, and quickly disappeared when the market turned.

But startups and corporations discovered something over time: They’re a lot stronger together no matter the market conditions. Most big companies can’t gain enough insight into what’s bubbling up in the market without deep ties to founders; meanwhile, founders benefit greatly from having a renowned corporation on the balance sheet. Not only can a big brand give an upstart near-instant credibility, a corporate partner can also open doors and provide startups with a far better understanding about the needs of established companies.