https://techcrunch.com/2021/07/06/nothing-founder-carl-pei-on-ear-1-and-building-a-hardware-startup-from-scratch/

On July 27, hardware maker Nothing will debut its first product, wireless earbuds dubbed Ear 1. Despite releasing almost no tangible information about the product, the company has managed to generate substantial buzz around the launch — especially for an entry into the already-crowded wireless earbud market.

The hype, however, is real — and somewhat understandable. Nothing founder Carl Pei has a good track record in the industry — he was just 24 when he co-founded OnePlus in 2013. The company has done a canny job capitalizing on heightened expectations, meting out information about the product like pieces in a puzzle.