https://techmonitor.ai/technology/cloud/aws-salesforce-microsoft-crm-cloud

Two of cloud computing’s biggest names, AWS and Salesforce, announced a closer integration of their products this week. The alliance is mutually beneficial for the duo, both of which face competition from Microsoft in their respective markets, and could also aid enterprise customers by streamlining the digital transformation process.

The partnership will mean developers using AWS can connect Salesforce data natively into new applications they build on the public cloud platform, while those using Salesforce’s CRM tools will be able to easily integrate AWS workflows. Salesforce says it will also embed AWS services for voice, video, and AI directly into some new applications.