India proposes tougher e-commerce rules to address ‘widespread cheating’ complaints

India proposes tougher e-commerce rules to address ‘widespread cheating’ complaints

3 years ago
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https://techcrunch.com/2021/06/21/india-proposes-tougher-e-commerce-rules-following-widespread-cheating-and-unfair-trade-by-amazon-and-flipkart/

India proposed on Monday banning flash sales on e-commerce platforms and preventing their affiliate entities from being listed as sellers as the South Asian market looks to further tighten rules that could hurt the future prospects of Amazon and Walmart’s Flipkart in the world’s second largest market.

The proposal (PDF), unveiled by India’s Ministry of Consumer Affairs on Monday evening, comes at a time when brick-and-mortar retailers in India have ramped up their complaints to raise concerns about the what they allege as unfair practices employed by Amazon and Flipkart as they expand their operations in the country.