https://techcrunch.com/2021/06/24/after-raising-10m-ryte-launches-carbon-kpi-to-measure-the-co2-footprint-of-web-sites/

As we become more and more aware of the kind of impact we are having on this planet we call our home, just about everything is having its CO2 impact measured. Who knew, until recently, that streaming Netflix might have a measurable impact on the environment, for instance. But given vast swathes of the internet are populated by websites, as well as streaming services, then they, too, must have some sort of impact.

It transpires that a new service has identified how to gauge that, and now it’s raised venture capital to scale.