https://techcrunch.com/2021/06/24/creator-tools-startup-spore-raises-1m-to-build-closer-bonds-between-influencers-and-their-fans/ > Few spaces have grown hotter in the past year than the creator economy has, but for all of the new tools available to those starting a podcast, newsletter or storefront, most players have been more focused on building out their own platform opportunity rather than selling full independence to creators. > Spore wants to transform the creator web experience into a Shopify-like basket of tools that users tap into to connect with their audience across a variety of mediums. Spore CEO Austin Hallock is looking to compete with other creator giants for the “link in bio” real estate on social media sites with a white-label option that uses a creator’s own URL, selling an easy-to-build hub focused solely on connecting personalities with their fans.