Update: Google is delaying its deprecation of tracking cookies

Update: Google is delaying its deprecation of tracking cookies

3 years ago
Anonymous $LNMzUc6XNz

https://techcrunch.com/2021/06/24/is-google-about-to-delay-its-depreciation-of-tracking-cookies/

Update: Google has now confirmed the delay, writing in a blog post that its engagement with UK regulators over the so-called “Privacy Sandbox” means support for tracking cookies won’t start being phased out in Chrome until the second half of 2023.

“We plan to continue to work with the web community to create more private approaches to key areas, including ad measurement, delivering relevant ads and content, and fraud detection,” it writes. “Today, Chrome and others have offered more than 30 proposals, and four of those proposals are available in origin trials.