https://www.entrepreneur.com/article/375142

Social-media management has traditionally been relegated to interns and junior employees, considered a necessary but not strategic function. In 2012, as an intern at ELLE.com, I tweeted out regularly to the publication's then 1.2 million followers. Occasionally, the executive editor would send me an email about “a great tweet,” and it felt like the highlight of my career at the time. 

I was unpaid, focused mostly on producing content for the website, and carved out several minutes a day to post some tweets about that content. Then, I’d watch Google Analytics, excited to see the droves of people coming to the site. They never came.