https://wccftech.com/asus-launches-its-rtx-30-series-gpus-with-lite-hash-rate/

ASUS has added new models to its RTX 30 series lineup; all of these models offer a feature called LHR, or Lite Hash Rate. This feature is designed to make these GPUs less desirable for cryptocurrency miners, hopefully landing more of these GPUs into the hands of gamers. ASUS added six LHR models ranging from different GPU series like ASUS's DUAL, TUF, KO, and TURBO GPU series.

ASUS has followed NVIDI's guidelines as perfectly as possible, as they have not only added the LHR tag to the product page, but they also added it to the packaging.