https://techcrunch.com/2021/06/16/facebook-will-begin-beaming-advertisements-into-virtual-reality/

Well, it was only a matter of time.

Advertising giant Facebook announced Wednesday that they’re going to begin testing advertising inside virtual reality titles on its Oculus platform soon. The first roll-out is limited enough, with Facebook testing ads inside a single gaming shooter title: Blaston from Resolution Games. They are interestingly not rolling this out with a first-party title, though I’m sure integration with Oculus Studio titles is inevitable.