https://techcrunch.com/2017/09/08/spotify-is-starting-a-music-event-as-apple-ends-its-music-festival/ >Last week, Apple announced that it would stop its annual music festival in the U.K. While it seems like a coincidence, Spotify just announced that it is launching its own music event later this year called Who We Be. >Who We Be is named after a popular playlist on Spotify with 143,000 subscribers. The event will take place on November 30th at Alexandra Palace and tickets will go on sale on September 11th.