https://techcrunch.com/2017/09/14/facebook-snooze/

Sick of a friend’s non-stop vacation photos? Bored of hearing about some business Page’s big launch? One of your groups won’t shut up about their upcoming get-together? Now Facebook has a Snooze button that lets you temporarily unfollow friends, Pages, or Groups for 24 hours, 7 days, or 30 days.

The Snooze button could deter people from permanently unfollowing, unliking, or unfriending things on Facebook, while still giving them control over what they see. Facebook benefits from you maintaining a dense social network, whether for ad targeting, or just surfacing an important life update from a distant acquaintance. So now when you’re annoyed with someone or something, you can solve the problem without severing the connection.