https://www.theguardian.com/business/2022/jan/29/cars-clothes-carrots-why-buy-them-when-you-can-subscribe

Pay-monthly models are catching on across a wide range of businesses – including food and even home insulation

Hollie Wright spotted an opportunity. Working in property management, she came across a company that needed to furnish a home for an employee moving in for a few months. What if they could rent everything from one place and pay a subscription?