https://wccftech.com/gucci-made-a-luxury-case-for-the-airpods-max-and-it-costs-980/

Apple's AirPods Max comes in a Smart Case that keeps the aluminum cups protected from any scratches. Since the AirPods Max is quite expensive, it would be wise for you to keep it protected. However, high-end luxury brand Gucci has unveiled a new Smart Case for the AirPods that features a price tag of $980. To your surprise, the AirPods Max is priced at $549. Scroll down to read more details on the subject.

As mentioned earlier, Gucci has revealed an online exclusive "Ophidia case for AirPods Max" that brings "vintage and contemporary together through its archive-inspired design elements. Playing with the contrast between past and present, the inside of the accessory is printed with 'Hodiernum'—a Latin word that means 'belonging to the present day.'"