https://techcrunch.com/2022/02/01/techcrunch-roundup-3-customer-experiments-citrix-tibco-merger-building-fundraising-momentum/

Stating the obvious: customer discovery is essential for startups that hope to achieve product-market fit.

Unfortunately, most of us are not skilled when it comes to talking to strangers. Each member of a startup’s founding team was hired for a specific reason, but customer outreach rarely leads the list.