https://techcrunch.com/2022/01/24/nbcuniversal-is-partnering-with-tiktok-for-the-winter-olympics/

With the Winter Games in Beijing on the horizon, NBCUniversal will team up with TikTok for an advertising partnership to promote the network’s coverage of the Olympics. NBCUniversal told TechCrunch that its advertising partners will be the first brands to pilot a new, creative ad experience on TikTok.

TikTok and NBCUniversal did not elaborate on how these ads will be different from existing ones, but both companies have explored social shopping as of late, which could be a potential avenue for their partnership. NBCUniversal will still work with other social platforms such as Twitter, which will hosts a live show and highlights.