https://www.vice.com/en_us/article/akvjak/when-famous-covid-skeptics-finally-get-sick-its-a-marketing-opportunity

Amber Lee Sears woke up the other morning, she wrote on Instagram, feeling “like a bus hit me.” What Sears described could have been a common cold or COVID—“slight fever, chills, headache, body aches, runny nose & overall fatigue,” she wrote. But given who Sears is, her physical state represented both a problem and an opportunity. Sears describes herself as a “holistic business and lifestyle coach” and she is married to JP Sears, a comedian and self-described “freedom fighter” who’s recently made opposition to vaccine mandates a huge part of his public persona. A few days after Lee Sears got sick, JP jetted off to Washington to help lead the so-called Defeat the Mandates march in DC. 

For the sake of branding, it was incumbent on Lee Sears to not just recover quickly, but do so using the usual complement of COVID vaccine skeptics everywhere: ivermectin, “immunity support IV drips,” vitamins, and a positive attitude. (She eventually stopped the ivermectin, she wrote on Telegram, “because it was cleaning me out big time!” and causing her to spend a lot of time in the bathroom). When she wasn’t recovered after nine days, she admitted to her Telegram followers that the virus she was experiencing, whatever it was, was truly different: “It works in waves and attacks you mentally, physically AND spiritually,” she wrote.