https://techcrunch.com/2022/01/28/event-marketing-vendelux/

When you go to events, conferences and trade shows and it works out well in terms of driving tons of leads and opportunities, it is a good experience. However, when the events don’t work out so well, that can be risky in terms of wasting time and money.

Two former Shutterstock execs, Alex Reynolds and Stefan Deeran, were working together monetizing APIs and computer vision, and having attended some of those bad events, thought there could be a better way to make decisions on what events should be at the top of the list and which company team members should go to maximize return on investment.