https://www.cnbc.com/2017/09/14/google-sets-pixel-2-launch-event-for-october-4th.html

Tired of hearing about the iPhone X? Google clearly is, as the Mountain View company has just debuted a new marketing campaign and website that urges viewers to "ask more." The new landing page is part of the madeby.google.com subdomain, and it carries the teasing tagline of "thinking about changing phones?"

It was on October 4th, 2016, that Google launched the Pixel and Pixel XL, the first phones to be officially branded as out-and-out Google phones (in fact, the official Pixel name is still "Pixel, Phone by Google"). Exactly a year later, Google seems set to return with a new generation of Pixel devices. In fact, the company is reprising its big marketing push from last year by already erecting billboards teasing its launch event.