Monopoly money: is Microsoft’s acquisition of Activision Blizzard good for gaming?

Monopoly money: is Microsoft’s acquisition of Activision Blizzard good for gaming?

2 years ago
Anonymous $dEyjbtEkMr

https://www.theguardian.com/games/2022/jan/19/monopoly-money-is-microsofts-acquisition-of-activision-blizzard-good-for-gaming

The company’s bottomless appetite for buying new studios means the art of the deal is threatening the art – and heart – of the game

In 2014, Microsoft bought Minecraft’s developer Mojang for what seemed, at the time, an eye-popping figure: $2.5bn (£1.8bn). It was the first in a series of bullish video-game studio acquisitions by the tech giant, whose games division has been led by executive Phil Spencer, a long-time advocate for video games within Microsoft and the wider business world, for the past eight years. More studios followed, for undisclosed amounts: beloved Californian comedy-game artists Double Fine, UK studio Ninja Theory, RPG specialists Obsidian Entertainment. It seemed that under Spencer’s leadership, Microsoft was cementing its commitment to the Xbox console and the video-games business by investing in what makes games great: the people who make them.

Monopoly money: is Microsoft’s acquisition of Activision Blizzard good for gaming?

Jan 19, 2022, 3:39pm UTC
https://www.theguardian.com/games/2022/jan/19/monopoly-money-is-microsofts-acquisition-of-activision-blizzard-good-for-gaming > The company’s bottomless appetite for buying new studios means the art of the deal is threatening the art – and heart – of the game > In 2014, Microsoft bought Minecraft’s developer Mojang for what seemed, at the time, an eye-popping figure: $2.5bn (£1.8bn). It was the first in a series of bullish video-game studio acquisitions by the tech giant, whose games division has been led by executive Phil Spencer, a long-time advocate for video games within Microsoft and the wider business world, for the past eight years. More studios followed, for undisclosed amounts: beloved Californian comedy-game artists Double Fine, UK studio Ninja Theory, RPG specialists Obsidian Entertainment. It seemed that under Spencer’s leadership, Microsoft was cementing its commitment to the Xbox console and the video-games business by investing in what makes games great: the people who make them.