https://wccftech.com/intel-expands-12th-gen-alder-lake-lineup-with-65w-35w-desktop-cpus-insane-value-with-6-cores-starting-at-just-167-us-4-cores-starting-at-97-us/

Intel has further expanded its 12th Gen Alder Lake lineup with a total of 22 new desktop CPU options to select from within the Core i9, Core i7, Core i5, Core i3, Pentium, and Celeron SKUs segments.

The Intel Non-K lineup is more intended for standard and more cost-effective gaming setups. They don't necessarily offer the higher overclocking capabilities or the higher clocks (and higher TDP) as the unlocked SKUs but they do offer lower TDPs and are a perfect fit for OEMs and their pre-built options. As such, Intel is expected to launch at least 19 non-K variants of its 12th Gen Alder Lake-S Desktop CPU family. The CPUs also seem to have been listed by BestBuy along with their prices.