Omicron is outpacing delta on social media, too
https://www.vox.com/recode/22850677/omicron-delta-variant-covid-social-media
People talked about omicron six times as much as delta on major social media platforms in the weeks after each of the strains emerged.
At the same time that omicron was quickly overtaking delta to be the dominant strain of Covid-19 in the US and many other countries, it’s also spread on social media.