As exhibitors mull attendance amid omicron, CES organizers stand firm

As exhibitors mull attendance amid omicron, CES organizers stand firm

2 years ago
Anonymous $FNmJglWnLu

https://techcrunch.com/2021/12/22/as-exhibitors-mull-attendance-amid-omicron-ces-organizers-stand-firm/

It’s beginning to look a bit like MWC. Of course, things have thus far played out a bit differently than Mobile World Congress’s planned show in Barcelona back in 2020. There are clear reasons for this — back then, the pandemic was a virtual unknown. Nearly two years later, we have, at least, a better grasp — and more effective tools — even if not everyone has chosen to adhere to such methods.

CES 2020 made it in just under the wire, in terms of global shutdowns. For the 2021 show, its organizers at the CTA (very smartly) opted not to risk it and went entirely virtual. CES 2022 had been on track for a return — albeit a muted one that would play out as a kind of hybrid event for many involved.

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