https://www.cnbc.com/2017/09/13/what-apples-new-1000-iphone-x-will-cost-you-per-month.html

Apple's new iPhone X starts at $1,000 — technically $999. Who's going to buy a $1,000 phone?

You might. Especially when you realize that you're unlikely to pay $1,000 all at once. Either Apple or your wireless carrier will let you buy the phone in a monthly installment plan.