https://www.cnbc.com/2017/09/13/iphone-x-vs-samsung-s8-bernstein-toni-sacconaghi.html >Apple enthusiasts may fork over $999 to get a new iPhone X in November — but if shipping dates stretch out to 2018, it could be a problem, one analyst said. >Apple rolled out three new handsets on Tuesday: the iPhone 8, the iPhone 8 Plus, and its high-end model, the iPhone X. While the iPhone 8 models begin shipping on Sept. 22, the iPhone X won't be sent out until Nov. 3, Apple said.