https://www.techdirt.com/articles/20200114/22572643735/chromes-move-to-stomp-out-third-party-cookies-good-privacy-good-googles-ad-business-both.shtml

We've talked in the past how efforts solely focused on "protecting privacy" without looking at the wider tech ecosystem and the challenges its facing may result in unintended consequences, and now we've got another example. Google has announced that it's beginning a process to phase out support for third-party cookies in Chrome. Looking at this solely through the lens of privacy, many privacy advocates are celebrating this move, saying that it will better protect user privacy. But... if you viewed it from a more competitive standpoint, it also does much to give Google significantly more power over the ad market and could harm many other companies. Former Facebook CSO, Alex Stamos' take is pretty dead on here:

— Alex Stamos (@alexstamos) January 14, 2020