https://techcrunch.com/2020/01/26/technology-is-anthropology/ > The interesting thing about the technology business is that, most of the time, it’s not the technology that matters. What matters is how people react to it, and what new social norms they form. This is especially true in today’s era, well past the midpoint of the deployment age of smartphones and the Internet. > People — smart, thoughtful people, with relevant backgrounds and domain knowledge — thought that Airbnb and Uber were doomed to failure, because obviously no one would want to stay in a stranger’s home or ride in a stranger’s car. People thought the iPhone would flop because users would “detest the touch screen interface.” People thought enterprise software-as-a-service would never fly because executives would insist on keeping servers in-house at all costs.