https://thenextweb.com/basics/2020/01/24/how-set-up-birthday-fundraiser-facebook/ > Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. > One of Facebook’s most subtly ingenious features is the birthday fundraiser. It prompts users to set one up on or near their birthday to raise money for various nonprofits — essentially capitalizing on the moment when everyone on your Facebook list suddenly remembers you exist to generate some social good.